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Duplicate content for different landing pages
I have a landing page for feature X that shows up when people search for X. If I copy that page but then replace everything that refers to X with mentions of feature Y, could that have a negative impact?
Both these pages are only meant to appear when people search X or Y respectively so I don’t think they’d cannibilize traffic which seems like the main concern I’ve heard for duplicate content. But can having duplicate content also apply some sort overall page penalty too?