I am a copywriter who’s taken on an SEO role within a startup, so I am new to the space, forgive me if this is a dumb question!
My company is a SaaS company that runs a social media-esque platform within a niche industry. Our clients have an enhanced experience when they can get their partners to sign up for a free account with our tool.
We want to encourage these free account sign ups, so an idea was thrown out to create a specific cobranded invitation page for each client that basically says “[Our Client] invites you to sign up for [Our Tool].” The messaging on each page would be pretty generic, the only differentiating factor being the branding and client names.
1. Is this a good way to encourage sign ups? I have a feeling that it’s just going to create a graveyard of thin content pages with little engagement (especially because the onus to promote these pages would be on the client), but no one can really come up with a better idea.
2. Should we build these pages out on our corporate website, or on a subdomain? Like [company.com](https://company.com) vs. [info.company.com](https://info.company.com). On the one hand, if these pages became useless, I feel like it would be better for the SEO of our corporate site to have them on the subdomain, but on the other hand, if someone searched [client name] [our name], it could be an opportunity for a page on our corporate site to rank.