• PPC

  Does using observation for retargeting contaminate our results for the campaign?

  Posted by jefftak7 on October 25, 2023 at 12:26 am

  We set some experimental audiences to observation under a Google display retargeting campaign. We’re being charged for audience performance just labeled “other.” By nature, observation needs to show to random audiences which would mean this observation ad group might skew overall results since it’s showing to a non-retargeting audience in our retargeting campaign, right?

  jefftak7 replied 6 months, 2 weeks ago 1 Member · 0 Replies
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