Forums › Forums › White Hat SEO › PPC › Does the duration of a FB video ad have an impact on cost? PPC Does the duration of a FB video ad have an impact on cost? Posted by seohelper on December 9, 2020 at 8:20 pm So, for example, if an instagram story is 5 seconds long vs. 14 seconds? Thanks! keivholding replied 3 years, 4 months ago 1 Member · 1 Reply 1 Reply keivholding Guest December 9, 2020 at 8:42 pm Nope. Facebook charges per impression not watch time Log In to Reply Log in to reply. Log In to Reply Start of Discussion 0 of 0 replies June 2018 Now