• PPC

  Does Target ROAS work for Google Ads search campaigns? If not, why not?

  Posted by seohelper on December 10, 2020 at 6:54 pm

  Does Target ROAS work for Google Ads search campaigns? If not, why not?

  We have a TON of data in this account, so that shouldn’t be a problem.

  ParetoBurrito replied 3 years, 4 months ago 1 Member · 3 Replies
• 3 Replies

• 

  Life_Path7635

  Guest

  December 10, 2020 at 7:01 pm

  Target ROAS works with Google Search. It is best used if the value of your conversions differ significantly. It is key to have your conversion tracking setup properly.
• 

  bubbleblub17

  Guest

  December 10, 2020 at 7:25 pm

  Yup works quite well with a decent setup.

• 

  ParetoBurrito

  Guest

  December 10, 2020 at 8:01 pm

  u/Life_Path7635 u/bubbleblub17

  I have a large ecommerce account, hundreds of products, years of conversion data.

  Can you point me towards a good resource for search campaign structure? I’m considering moving towards more of an optimized Dynamic Search approach, rather than keywords, for simplicity.

  Also, is it possible to get Display campaigns working well with Target ROAS? I’ve tried it and have pretty bad results.

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