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Does redirecting links from high DA sites to your site work?
Hi. Have a friend who’s offering to change 2 broken links from DA 90+ sites to my blog. Does this improve my sites ranking/offer link juice or am I wasting my time and risking being penalised by google?
The links are from relevant sites and articles to my site, but obviously not written with my site in mind.
Thanks!
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2 Replies
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It’s definitely worth it. Google isn’t going to penalize you for doing that.
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Relevancy is key here, both to search engines and users.
So long as you’re sending them to a relevant landing page, you should get a lot of the authority/benefit.
But if the backlink relates to a specific product or brand and you redirect them to something less relevant then they won’t get as much value.
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