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Does putting each list item as a hyperlink hurt your chances of winning the featured snippet?
Let’s say I’m writing “The Top 10 Business Schools in California”
And each one is going to be an H2 header in my article.
And let’s assume the featured snippet is a bulleted list right now, so I could potentially win it with my article.
My question: If I make each H2 into a clickable hyperlink (pointing out to the school I mention), would that “confuse” google and hurt my chances of them turning my headers into a bulleted list for the snippet?
Just curious if anyone has knowledge or experience with this.
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3 Replies
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I don’t know that it will help you get a featured snippet but Google will likely see these links as valuable additional content and that should help your visibility.
We’ve found that lately, you can get featured snippets by doing a really good job at answering a common question. We’ve gotten quite a few doing this for clients.
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In my experience, I would list the, “Top Choices” in h2. Then list, in bullet points, the top 10 business universities in cali pretty high on the post.
I’ve scored featured snippets quite a few times.. after throwing backlinks at it. Never without backlinks & quite a bit of patience.
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1. Do keyword research and aim for question-type search queries. …
2. Look at the results in the “People also ask” box. …
3. Strive to **rank** on the first page of Google search results. …
4. Write using the inverted pyramid style. …
5. Use words that are likely to generate **featured snippets**. …
6. Pay attention to formatting. …
7. Follow the optimal word count.
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