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Does a strong organic following have an impact on my Instagram ads performance?
I have been wondering on the impact of a large vs small following on the performance of my ads (CPL, CR, Results).
I mean if I have varying targeting of audiences that might or might not be part of the audience targeting, simply having a large following, does this improve ads performance?
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1 Reply
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Only in an ‘offline of ads’ ways. As in, if a user sees your ad and clicks through to your Instagram page and you have no followers they may drop off.
But I’ve never seen/heard anything that suggests Meta’s algorithm considers organic followers.
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If its a large, organic following—then yes. If you bought those followers than no.
I even tell clients to make sure your organic following is compelling, hand-raising, leaving comments…..and most of all Purchasing. That is the canary in the coal mine that shows your ready for paid social.
Its a much easier road with 10,000 engaged, organic followers than 100 organic followers, THEN running paid ads.
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