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Does a cross-account (MCC) portfolio bid strategy combine all child account conversion data, decreasing learning time + increasing performance?
e.g. say I have 5 accounts with 20 conversions/month, but combine these accounts under an MCC portfolio bid strategy. Does that effectively mean Google looks at it like one bid strategy with 100 conversions/month?
If so, it’d be much better data for all accounts involved. But not sure if it works like this.
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1 Reply
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That sounds like an absolutely terrible idea.
So all 5 accounts have the exact same conversion/business goals?
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