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Do you use different tools to measure your improvement on social media like Instagram and Twitter?
How do you measure your social media engagements? Unlike LinkedIn, some social media uses daily, weekly, and monthly reports that we can see in line-graph form.
I want to measure my growth on my Instagram and Twitter accounts.
Are there any free tools available that you guys use? -
1 Reply
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Metrical is free, if you only connect one brand. Try that?
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The native analytics that each platform provide are amazing as they are. There’s also other apps that can help track your performance
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Instagram Insights: Instagram provides built-in analytics tools for business accounts, allowing users to track metrics such as engagement, reach, impressions, and follower demographics. These insights can help you understand how your content performs and make data-driven decisions to improve your strategy.
Twitter Analytics: Twitter also offers its own analytics dashboard, providing metrics on tweet performance, impressions, engagements, and follower growth. It can help you track the reach and engagement of your tweets, identify your most successful content, and monitor your follower demographics.
Social media management tools: There are numerous third-party social media management tools available that offer advanced analytics and reporting features. Some popular options include Hootsuite, Buffer, Sprout Social, and Later. These tools allow you to schedule posts, monitor engagement, track key metrics, and generate comprehensive reports to measure your social media progress.
URL tracking tools: To measure the effectiveness of your social media campaigns and track conversions, you can use URL tracking tools like Google Analytics, Bitly, or UTM parameters. These tools enable you to generate unique tracking links and monitor the traffic, conversions, and other metrics associated with those links.
Social media listening tools: Social media listening tools like Brandwatch, Mention, and Sprout Social help you monitor and analyze social media conversations related to your brand or industry. They can provide insights into sentiment analysis, trending topics, competitor analysis, and audience behavior, which can help you refine your social media strategy.
By using these tools, you can gain valuable insights into your social media performance, identify areas for improvement, and track your progress over time. It’s important to select the tools that align with your specific goals and requirements.
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