Forum › White Hat SEO › Do you build citations to your homepage or location page?
For companies with multiple locations/location pages, is best practice to link citations to the homepage or directly to their respective location page (i.e. homepage dot com / locations / city)?
For each physical location you want to build citations to their location page.
Any directory type entity that lists business locations would expect a link to the page where local information would be found.
If you’re just adding GEO pages because you want to be found for city + service queries, those are likely to be considered “doorway pages” and will not perform satisfactorily.
A lot of the big directories out there won’t let you link to anything other than a home page.
Most major sites only allow you to link to the homepage. I utilize any opportunity i get to link to a direct page (naturally).
Yes, citations can be an important ranking factor and almost borders on link building when it comes to implementing them, with a slight difference.
First things first, citations help in local SEO and help you rank for local keywords and search queries. Thing to look out for though are the quantity, the quality, and the accuracy of your listings.
Moreover, certain online business directories have good domain authority such as Yelp or even Yellow Pages. Be a barnacle to them and leverage their high DA for inbound traffic.