As we know that you have to incorporate keywords in your content and meta copies at prominent places for SEO.
But what about Ads?
If I want to run ads on my competitors brand name, am I suppose to incoporate the competitors brand somewhere in my landing page or ad copy
or without using them also my ads will be running perfectly fine?
As for example, active campaign run ads on Mail chimp brand and so on…
How can I run ad on my competitors brand name or keywords?
It’s not necessary at all. You can use keywords/competitors brand name, without including them on your website and still your ads are going to run perfectly fine. But why?
If someone is searching for your competitors and your ads shows up, they are going to click you and after that they’ll know that they are in the wrong place. In this case you’re just going to losse money.