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Do I need to use Competitor Brand name or keywords in my ad copy or landing page as oppose to SEO for running ads on their keywords
As we know that you have to incorporate keywords in your content and meta copies at prominent places for SEO.
But what about Ads?
If I want to run ads on my competitors brand name, am I suppose to incoporate the competitors brand somewhere in my landing page or ad copy
or without using them also my ads will be running perfectly fine?As for example, active campaign run ads on Mail chimp brand and so on…
How can I run ad on my competitors brand name or keywords?