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Different ad copies for competitor brand campaigns?
I am planning to run a competitor campaigns but wanted to know your guys thoughts on the type of ad copies i should use for this. I don’t think any generic type of ad copies would convert here and i can’t use the competitor names either.
So what type of ad copies would convert here better?
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1 Reply
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Usually the best is some variation of “we’re their #1 competitor” or “know all your options” or “see how we’re different” or something similar, and then land on a direct comparison page showing why they should consider you vs. them.
Keep in mind competitor conquesting tactics usually work better for B2B where there may be a larger consideration set for the platform/service. It’s a bit harder to say “hey you searched Banana Republic – but you should be shopping at Jcrew”
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