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Difference between outreach and crowd marketing
The major difference between crowd marketing and outreach marketing is the name of a talking head.
In outreach, you know it, as well as the audience. In crowd marketing, the author stays unknown.
Speaking seriously, the place matters.
Outreach marketing works with personal blogs, websites, and social media accounts mostly trusted and reliable.
The reputation of the web resource and popularity is a unique sales proposition in outreach marketing. And outreach works well.
However, we have and must dilute outreach links with the crowd links.
Crowd links are placed on the reviewers, Q&A sites, online communities, and forums.
The powerful side of these resources is live and informal communication.
People value the live experience and trust it even more than the paid article in a popular Instagram account or sponsored article in the blog.
So, instead of focusing on one technique, it is better to combine outreach and crowd marketing.
Crowd links can enrich the profile with the anchors and references, and make it more natural for search engine algorithms.
On your opinion, which one is more efficient?
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