• PPC

  Difference between keyword and search terms conversion

  Posted by RafaelNET2k on April 19, 2024 at 3:50 pm

  Hello!
  I was checking my google ads reports to see if everything is okay and now I have a pretty weird doubt.

  Why my keyword conversions are higher than the search terms conversions?
  Like, I go to my keywords, and there's for exemple 10 conversions.
  Than i select all the keywords, go to the search terms and there's only 7 conversions.
  And yes, i'm selecting all the keywords.

  Is there any reason it could be happening?

  RafaelNET2k replied 6 days, 23 hours ago 1 Member · 0 Replies
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