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Difference between hreflang and separate site for international organic results
Hi all – I have a .com.au shopify store and want to branch out to target new zealand. I own the equivalent .co.nz domain name but really want to avoid having two stores if possible as the admin/costs of syncing everything is prohibitive. To start ranking on [google.co.nz](https://google.co.nz) organic results I’m wondering can I just point .co.nz to the same site and use the hreflang protocol to flag it as the nz version, or is it far better to have a completely separate site?
Many thanks
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3 Replies
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Your option is the best. Otherwise you’re splitting link equity among all your sites.
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One you find the right method of doing this mind if I pick your brain? I’m a little confused on where to start with this myself. I’m in Melbourne, client originally set up their site as .com since they wanted to reach international audiences as well, but I think having .com.au for Australia and .com for US audiences is best. I just don’t know how to go about it.
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Keep the one site and use hreflang to point to it specifically calling out your markets AU and NZ.
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