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Delay in conversion? Google analytics
Since yesterday, it’s taken up to 24 hours for conversions to hit google analytics and google ads. Prior to this, it’s always less than 3 hours. Anyone else had this issue? Is there a solution to this? We haven’t made any changes to google tag manager or anything. Is there anything that’s available for instant update etc?
Thanks
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2 Replies
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Google Analytics should record conversions in real-time. Google Ads can take up to 24-hours to sync conversions it imports from Google Analytics. It’s usually somewhat less but 3-hours is very optimistic.
Note, also, that attribution settings other than last-click can mean that when conversions populate they appear from clicks that happened long ago. For example, a conversion that happened yesterday might be attributed to a click (in Google Ads) from 2-weeks ago. So while you think your conversion isn’t synced it really is.
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Google’s only doc says it can take 24 – 48 hours for data to appear in Google Analytics. It’s not real time at all. Then it needs time to go into Google ads.
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