• PPC

  Decrease in CBO performance(Week 2)

  Posted by seohelper on June 4, 2021 at 1:54 am

  Hi All,

  After testing audiences via ABO, we have created CBO last week with $150four best-performing ad sets(Three audiences size around 700k and one audience size around 1.3 mill). Results were good last week with 3.5 ROAS. This week ROAS has been only around 1.1 after four days.

  One of the ad sets has not been performing well, can we turn off that ad set? Also, if results don’t improve by end of the week? What are the other options we can try? Please advise?

  seohelper replied 2 years, 11 months ago 1 Member · 0 Replies
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