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Deciding between two primary keywords
Hi
I am setting up a new site and have identified two keywords to focus on (which will then lead to other long-tail terms). But I would like to focus on one rather than both.
My question is, how do I choose? Let me give a made up example…
– Imagine I am a plumber
– Plumbing vs Plumber are the two main terms people use in various searches
– Where I am based, plumbing has 3x the volume of plumber
– However, plumber terms tend to have better intent for services
– In comparison, plumbing search terms are more often things like ‘plumbing fittings’
– In ahrefs, Plumbing KD is about 60, plumber is 40
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How would you weigh all these things up to decide which to focus on?
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5 Replies
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In my opinion you are overthinking it. Since you are a plumber and you offer your service on the site, you should go for keyword plumber. If you had website about plumbing, for example with some guides etc., It would make sense to go for a plumbing.
Anyway do not focus strictly on keywords, focus on your target group and their search intent. Imagine what they want to see in SERP. -
Plumber has much better intent for services and will already be a huge challenge with huge upside. Don’t go any broader than that.
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I will recommend you to go for the Plumber keyword as it matches your intent. Furthermore, its KD is low as per your statement.
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Work according to your audience, who are your audience and where they are located and what you are offering to them.
On the basis of these three questions, choose the primary keyword and then create the content.
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This is old SEO thinking. You should be optimising your site for topics, not just select keywords.
Not to mention a page can rank for more than 1 keyword, so you could technically rank for both in the same page.
Plumbers fall under the category of plumbing anyway – you need a plumber to provide plumbing services.
In order to improve your chances of ranking well you need to signal to Google you’re an authority in that niche through your websites content. You can’t do that by only trying to write about a small set of keyword(s).
Don’t be afraid to write about as much as possible to do with the topic that a customer would want to know about, because it helps signal to Google you know your shit.
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