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CTR & Google Shopping Ad Rank?
Just curious as to how much CTR affects your ad rank in Google shopping.
We run our own ads account for our high ticket e-commerce brand. Over the last 7 days we started to be VERY on top of our keywords and we’ve noticed some major positive changes.
Prior to this week, we would go through our search terms once a week. We would add negative keywords in order of clicks first, then impressions. However, we would never go through the entire list.
This past week, we’ve been going through the search terms report at the end of every single day. We’ve also gone through the entire list and negated all un-related keywords (even if they only received 1 impression)
Since doing this, our average CTR has jumped from around 0.40% all the way up to 0.90% +
We’ve noticed a major increase in conversions as well as a better ROAS.
We are really curious if this is just coincidence, or if doing it this way is really beneficial for our campaign. It is definitely a lot more work, but if it’s giving us great results like this we are going to continue to go this route.
We have to imagine our competitors aren’t going this extra mile, and possibly if we are able to achieve a very high average CTR we will be able to have the algorithm favor our ads much more and hopefully lower our average CPC’s as a result.
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1 Reply
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The less unrelated searches for appear for, the more related one’s you can appear for. This means you stand a better chance of ranking for searches you want, getting the click and hopefully conversions. [Quality Score](https://support.google.com/google-ads/answer/6167118?hl=en) (QS) has expected CTR as part of its math. QS is part of [Ad Rank](https://support.google.com/google-ads/answer/1752122?hl=en), which is partly how Google decided what ad auctions to put you in.
All things being equal, it rarely hurts going the “extra mile” and doing the work others won’t do. All your downstream metrics & numbers: clicks, impressions, CTR, and ad spend. All have a big impact on your upstream metrics & numbers: conversions, conversion rate, ROAS/CPA…ect.
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