-
Conversion Tracking Google Ads & Facebook Ads – (Repost Bump)
Yo PPC Champs, been a while (psyche). Hope you are all doing well and acing those KPIs.
I have a question regarding conversion tracking for a new client. The client is a payment gateway, call them **PayInSix.** They want to track conversions (purchases) from their Google Campaigns as well as META campaigns across 60+ online merchants.
Right now they have campaigns running that are TOF campaigns as well as what they call MOF campaigns. Now, they want to track and see if any of these campaigns drive customers to make a purchase using their gateway.
I have done some research on cross-domain tracking and I believe GA4 would be the best way but I can’t go and manually add 60 websites to the analytics js code especially if the properties won’t be in the same analytics account. I don’t mind asking merchants to paste a code on their website or to somehow share a Google Tag but not really sure where to begin right now.
Any platforms (services) or Analytics threads you guys can share? Or any advice on how you think this can be achieved?
Thank you in advance! <3
-
1 Reply
-
60+ domains is incredibly complex, but with the right tagging and server side tracking you could be get it done. You almost need a data engineer for this type of job – I can share the company I use via DM but that’s my best answer for now
Log in to reply.