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Conversion tracker.. money drainer?
Hello,
Since i've configured the conversion tracker in google ads (shopping) campaigns.
Its performance is very variable. I often have very good turnover for 1 day with low costs, and always the following days the turnover plummets (sometimes -50%!), with very high advertising costs
I have the feeling that Google does this on purpose, because Google benefits from more money and also has to grant my competitors conversions.
Google support configured the conversion tracking 2 times for me, the second time its recording better, but the conv. Value is still not accurate, also after a few days. Does this affect the results?
That's why I'm thinking about demolishing the conversion tracking, back in the days (2022) the campaign runned very well without conversion tracking.
What are your thoughts?
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1 Reply
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First question: What is your attribution window? Also the feedback methodology to Google for attribution in general: I believe you gave the choice of last click or data driven.
Second Question: Have you debugged and QA’d the event fires in GTM- matching the site reported data variable to what is “purchased.” This is especially the vact for “Product Price” this will allow the conversion value to be linked back to Google Ads.
I would also include GA4 conversions for mid-level enhanced measurement—> not conversions—that is API or GTM. So make sure that is connected and QA’d and working. You need both now, not just one. GA also relies on cookies, which highlights the need for both.
If you rigging your site via Stripe and praying it will pass back, you’re screwed…you will inevitably pass back issues. This is why you should use Shopify linked via Google API…..don’t mean to rant, I just see this a lot.
Lastly: Are you using enhanced conversions?
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