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Confused on FB Purchase and Conversion Values
Has anyone else started to notice that their purchase conversion values don’t seem to match up with any value outside of BM? We have a low spend campaign setup that gets 1 purchase a day for testing however the conversion value reported in BM is no where to be seen anywhere else. Is this also statistically modelled and pulled out of thin air?
On our other campaigns we see sales attributed in BM however even with utm params added we don’t see these match up anywhere in Shopify or GA and we also cannot find where it’s getting these conversion value figures from. Would appreciate if anyone has any insight as we’re pulling our hair for the entire of this month. Nothing makes sense!
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2 Replies
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Do you have any scripts on your checkout settings on shopify or theme file? Most of my clients mess up that part. Try to check that out
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iOS 14.5 has really messed with Facebook. Our data is often unreliable as well. After talking it over with reps it seems to be how they’re handling their probabilistic modeling. That said, I’d suggest using UTMs for now for gauging performance. It may not have cross device or view-through conversions, but it is consistent. Ever since we made the change everything got better.
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