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Commissioning the Creation of Memes? How does your operations use Memes?
In the news Bloomberg has made it chic or opened the door to the public paying people to create memes.
How do your operations use memes? What is the response?
We have creators on the lookout for fresh memes and relevant quick posts but we generally keep it very very light. While we don’t currently focus on meme creation do any of you do?
Side discussion: Paid meme creation vs organic. Bloomberg vs trump.
Arguably trump had fantastic memes, he was a meme machine but i don’t think the memes that his supporters used were paid for more than they were organic and natural. -
3 Replies
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Can you link some examples of “good” memes made by a company? Because when I think of companies, other than the snack, restaurant, and fast food accounts on Twitter, it feels forced and weird. And I think of the “Silence brand” response which is like saying ” ok boomer” to a company.
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Also Trump supporters will laugh at anything, if it owns the libruls, no matter how desperately unfunny it is.
Everyone else has a higher bar for what’s considered funny, rather than just cruel, racist, misogynistic, or bigoted.
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I think memes can work amazingly or be a terribly bad idea, depending on your industry, product, brand and target. I’ve seen very few examples of brands effectively using memes in a way that’s received positively by the audience.
Elon Musk, Netflix and maybe Bellesa are the only ones I can think of right now. YouTube is kind of trying lately, but the community is still very weary of the company. As a consequence, whenever they do something “down with the kids”, 0.5 seconds later, someone will reply with the “thanks, Satan” meme.
So… Yeah, memes are a slippery slope. But as Millennials establish themselves as the largest consumer group, it’s going to be interesting to see how much more a normalized part of communications memes become.
To answer your question, though, I’m not using memes right now, but I’m trying to transition to them, I just don’t know exactly how yet. I’ve started by switching to a more direct and simple language in my ads, less emotional stuff. More direct, short messages. Idk, it’s a start
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