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Client doesn’t seem to understand why ads go into the learning phase, recently changed the attribution model and Google reckons 14 days to complete learning. Client is getting restless and us annoyed. Suggestions to explain to them like their 5 would be appreciated
Client doesn’t seem to understand why ads go into the learning phase, recently changed the attribution model and Google reckons 14 days to complete learning. Client is getting restless and us annoyed. Suggestions to explain to them like their 5 would be appreciated
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1 Reply
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I lost one client who got restless AF and told me that someone got ad approved in one day. Sad
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Some changes have a bigger impact on relearning. Each time a change is made, Google or any ad platform, needs to recalculate how that change impacts entering the ad auction and winning SERP. Everyone goes through this and it is not unique to this brand (e.g your client).
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The learning period should be shorter than that if the account has been running for a while. If the system has the data, it will pick it up quickly (granted you might have some context that challenge my claim – that’s okay).
If it’s your first time using smart bidding it typically takes two conversion cycles to lock into performance. After that, the system is constantly learning and making changes after that initial period to drive the best possible results.
No 5 year old has ever hoped on a bike and not found out the limits of what you can and can’t do with that bike. The difference here is after a few days it will be a proficient rider.
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Tell them how they should do their job. We have a surgeon client and he’s constantly trying to tell us how to do our job. We just decided to confront him, present to him that we’ve dropped his cost per conversion 50% from an agency that weren’t even looking at their $80,000 of overspend for a month. Then asked him, well why don’t you just use a butcher’s knife to cut because it would be faster? Because what he was telling us to do was equal to using a butchers knife on the campaign to get to the insides faster. You’re going to kill the patient/account. We’re the experts, I’ve been doing this 20 years, you can either trust the method, or lets trade jobs for a day and see what happens.
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Share links with the client, that talk about this and are from credible sources.
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