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Client bought spammy-ish links a while back – how safe are they?
I’ve had people say both sides, so I’m interested in getting you guys’ opinions.
I’m working with someone who in the past bought links from a site called the HOTH, and now in their backlink portfolio has dozens of links from domains like:
– relevantdomainkeyword.blogspot.com
– keywordindustry.cabanova.comThey all have between 12-25 DA and link for direct anchor text for the keywords the page is ranking for. This to me is a big red flag, but the client says they experienced a marked increase in traffic since buying these links.
This isn’t something I’d be super comfortable keeping, and I would have big worries that this would lead to a bad situation at some point in the future.
However, with disavowing becoming less in fashion as Google more dynamically detects unnatural links and discounts them, is it a problem? Should these links be removed, or can they be kept without too much worry for future penalty? I’ve heard both sides and I’m interested in what you guys think.
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6 Replies
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There tools out there that determine “link toxicity”. Run a report and then manually disavow the toxic links in GSC.
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Link neighborhoods is what I like to call it. If you have more bad links than good that’s how google sees you.
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Blogspot, medium, Facebook, Google sites. They can sanitize a tremendous amount of spam links because of their domain authority.
I’ve tested this for years, you could type your keyword 5000 times in a new Shopify site with no other content and get to page 3 for just about anything.
The domain authority is their buffer. I don’t like it, but that’s what it is.
The hoth has been around forever, at least 10 years. I can’t believe their shit still works but it does i guess.
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Find some compromise with client as CryptoDAnn said look for most toxic links for disallowing them, not all but only really toxic , Think, that only some part of then are really danger , not all
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If GSC isn’t wagging its finger at them I would leave well enough alone. Moving forward build a link profile with high authority topically relevant and local leads that aren’t spammy to compensate for the low-quality leads and keep on truckin is my two cents.
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HOTH’s copywriting service isn’t bad, but their back links are absolutely garbagio.
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