- This topic has 4 replies, 1 voice, and was last updated 1 month, 2 weeks ago by PikaPikaPoka.
August 9, 2020 at 1:46 pm #8754seohelperKeymaster
I was at the time in several fields in the food industry in France, as well as video games etc.
Since I am now in the locksmith business in Paris, I have noticed a lot of shady traffic, I have the impression of being confronted with false clicks, except that this is led by big competitors, all my ip are french and different, i suspect a particular company, the problem being that there is a lot of competition in this area, and it is impossible to accuse someone in particular.
I greatly suspect a click fraud, because my conversion rate has collapsed drastically, I have analyzed and re-analyzed my campaign, nothing helped I find absolutely nothing bad there.
For something like 1 month, the business went wonderfully well, it went really well, except that for more than a week now, my conversion rate has been divided by 10, I have never had that in all my experience in cpc.
What would you have done in my place? Is software like clickcease really trusted?
Sorry for my poor english
Good afternoon.August 9, 2020 at 3:21 pm #8757sprfrkr
Check your placements. Probably have Google Play App store running. Clickfraud is overstated in cases like this.August 9, 2020 at 3:41 pm #8755pokingpeople
Your suspicions are correct. Unfortunately, this type of behave for locksmiths is fairly common. I used to run locksmith campaigns across the US and it’s pretty “territorial” Whenever you enter a new market the owner of the chain often will ask their techs to search on google and click your ads. What is challenging here is they are all traveling around the city and are remote. What they are trying to do is exhaust daily budgets so you aren’t competing in auction for that day anymore. If you use a click fraud software then what ends up happening is you exclude IP addresses From cellphone towers. It’s like having a “hit” on your ADs. Eventually it will stop so you may need to ride it out.August 9, 2020 at 4:09 pm #8756CORosh
Click fraud is over stated. Google detects them and reimburses payment. You can see invalid clicks in campaign level.
You may have some other setting such as display checked or something else that is in playAugust 10, 2020 at 7:07 pm #8758PikaPikaPoka
Click fraud *can* be a serious problem for advertisers, but people are often quick to jump to “OMG IT MUST BE FRAUD!” rather than looking at the actual problems (and I say that as a co-founder at a very well known click fraud prevention platform….).
If you think your competition are sitting there clicking your ads for locksmith services every day….. Well, they’re not. Many click fraud tools will happily sell to you on the fear that they are, but it isn’t happening. Click fraud is *huge* on display, and a huge amount of bot clicks get past Google’s filters, but this “My competitor is bleeding my dry and clicking my ads” nonsense that so many tools (or snake oil….) our there push is **so** infuriating to me.
Check your campaign settings to be sure you haven’t opted in to Play Store App placements or any display network placements. Or build a single-visit audience list and then exclude them from campaigns.
If none of that solves it, take a trial at a click fraud prevention tool to get the IPs and block them. If it’s one competitor then it’s pretty simple to solve – take the trial, get the IPs, block the whole network and job done. Don’t even need to pay for an ongoing solution. Feel free to PM me if you want more insight in to that, but don’t want to come across as self-promoting our platform here.
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