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Can You Use a PMAX campaign to REMARKET to a Search Campaign Visitors? Good or Bad Idea?
I've always done remarketing with display campaigns, but wondering if PMAX might be better?
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1 Reply
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you cant choose an audience in Pmax, so you cant make it a remarketing campaign.
But Pmax has a built in remarketing that’s automatic and will run alongside showing ads to new users.
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PMAX already leans heavily into retargeting. Use Dynamic Remarketing campaigns instead. That is a much more stronger tactic. However keep in mind, PMAX is already doing this to a certain extent to a larger share of your retargeting pool already.
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