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Can you fix ad copy below average without using RSA?
I have high quality scores between 5 and 8 in one of my accounts with only a couple of 10’s and noticed that 97% of my keywords have an above average LP, 46% of keywords have a below average expected CTR. I do not know what Google expects but my Exact match keywords have averaged 10% CTR over the last 6 months and the account average sits around 7%.
My ad copy is solid and matched well to each ad group however I do not use RSA ads because of their black box reporting. Is my ad copy score being auto penalized because I am not using RSA ads and could this also be affecting my expected CTR although it’s faily high for a pure non-brand play?
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