• PPC

  Can I use retargeting with FB pixel for traffics coming from Tiktok ads

  Posted by VonThang on April 30, 2023 at 2:22 am

  I’m planning on running TikTok ads and retargeting on FB. The reason is, TikTok ads convert much better and get quicker exposure. I’m wanting to know if I could set up a Facebook pixel on my website and retarget those who clicked on my TikTok ads on Facebook ads. I assume I can only retarget tiktok clicks/audiences via the Tiktok pixel that’s installed on my website as well, however, Tiktok retargeting just doesn’t work as well as Facebook.

  Please share your expertise on this. Whether I can retarget Tiktok ads traffic on Facebook or can I only retarget Facebook ads for ads that I run on the facebook platform itself?

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  Thanks

  VonThang replied 12 months ago 2 Members · 1 Reply
• 1 Reply

• 

  plaintxt

  Guest

  April 30, 2023 at 3:07 am

  Yes, you can retarget users who have clicked on your TikTok ads using Facebook ads. To do this, you’ll need to have both the TikTok and Facebook pixels installed on your website. Here’s how you can set it up:

  1. **Install both pixels**, TikTok & FB on your website.
  2. **Create a Custom Audience on Facebook:** Once you have both pixels installed, you can create a custom audience on Facebook using the data collected from your website visitors. In the Facebook Ads Manager, go to the “Audiences” section and click on “Create Audience” > “Custom Audience.” Choose “Website” as the source, and set up the audience rules based on the traffic data from your TikTok ads.For example, you can create a custom audience of users who have visited specific pages on your website, such as product pages, or users who have spent a certain amount of time on your site. This will allow you to retarget those users who have interacted with your TikTok ads and visited your website.
  3. **Launch a Retargeting Campaign on Facebook:** Now that you have your custom audience set up, you can create a Facebook ad campaign targeting this audience. This way, you’ll be able to reach users who have engaged with your TikTok ads and potentially drive more conversions through retargeting on Facebook.

  *Keep in mind that although you can retarget TikTok ads traffic on Facebook, the platforms have different user demographics, and ad performance can vary. Make sure to monitor your ad performance and adjust your targeting and ad creative as needed to optimize your results.

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