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Can CTR be improved in a very competitive landscape
Hi All
We are a long term house renting platform in Amsterdam.
We have been experimenting with Google ads for the last week.
Our CTR is around 2.5%. Can this be further improved even though we operate in a very competitive landscape – there are more than 10 different rental platforms advertising?
All keywords (eg apartment rent amsterdam) are also used by many others. We try to be creative with the text but it also reaches a limit given that renting an apartment is no inspirational thing but a hassle that happens once a year at best. So people tend to go for the most simple keywords.
How can we improve our ctr and hence the quality ranking in a crowded market like this?
Any thoughts on this?