Can anyone explain the key differences between Google Ads bid strategies vs SA360 bid strategies?

Forum White Hat SEO PPC Can anyone explain the key differences between Google Ads bid strategies vs SA360 bid strategies?

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  • #8447
    seohelper
    Keymaster

    Can not find any support articles from either of the 2 platforms that clearly outline this. Trying to compare options available, auction time signals used, advanced settings, expected performance etc. Any help is appreciated greatly!

    #8448
    cmullins77

    If you’ve enabled the “auction time bidding” setting of SA360 the bid strategies are effectively the same as google ads bid strategies. They use the same algorithm and signals as google ads, but would be using your floodlight conversion data from SA360. If you don’t have “auction time bidding” enabled the SA360 bid strategies function as intra-day bidding in SA360.

    If you’re paying for SA360 I’d recommend using one of the Auction Time Bidding strategies with your floodlight data. You’ll get the benefit of the google ads algorithms and true auction level bidding plus the additional feature set of SA360 layered on top including things like cross account portfolios. Let me know if you have any other questions!

    #8449
    gegege14

    Thanks, helpful! Do you know about [SA360 Adaptive Campaigns ](https://support.google.com/searchads/answer/7554216?hl=en)?

    Trying to understand how these fit in to possible additional bidding capabilities through SA360.

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