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Calculating incremental budget needed for < 10% IS campaigns
my team is utilizing all match types in same ad group approach. Lately, I have been asked to provide a proposal of additional incremental budget (they asked me to come up with $$) thanks to community here I was able to create my baseline with available impression calculations etc. However, I have some campaigns with < 10% IS and it’s due to “broad match” keywords and I can’t gather to figure out how I can provide a proposal. should I come up with figurative number and calculate based on that?
P.S. we do not optimize for IS or really keep track of it for bid optimization. It’s not ecommerce site but we have links on the website that drives you multiple e-retailers of your choice.
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