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Build fans, not followers
A ton of creators, as well as businesses, are trying to get as many followers as possible on their social media.
As well as marketing results are mostly judged by the number of new followers.
__This is a fundamentally wrong approach.__
Every business owner knows – getting new clients is hard. It requires time, money, new marketing campaigns, more traffic sources, and only God knows what else.
Thus, there is the reason why you frequently get offers from places where you already bought something, why you pick the same beverages every time you’re in 7-Eleven, and why you choose to go to Starbucks for your morning coffee and not McDonald’s.
__You’re a fan of what you’re consuming.__ This is the reason why you keep coming back.
So why are you keep relying exclusively on brand new people to get more revenue? Because your existing consumer base is just buyers or followers, not your fans.
Your fans will buy from you repeatedly, they love your new content and engage with it, and they are happy to get your new offers and information about your new products.
Your followers simply forgot to unsubscribe from your newsletter or social media account after (hopefully) buying from you once.
To get those loyal fans, you need to study these two concepts: __branding and client retention__.
It is crucial for every business out there, be you small drop shipping store or model on OnlyFans.
Before you go studying these two concepts, here are some tips to get started:
– __Build your business identity.__ And it’s not just your logo or face. Every piece of your content must be in the same, uniquely yours, style: from Instagram posts to text on your website. Very few people like to spend time on it, but it’s crucial to stand out. _Example: you can see the expensiveness and quality of Apple products, as well as their consistent design in every piece of their product._
– __Communicate with your audience.__ Everybody likes to keep in touch with their favorite brand. Answer your DMs and comments on social media, do polls and surveys, and ask your audience questions. This will separate you from hundreds (if not thousands) of quiet businesses out there. _Example: Mojang, creators of Minecraft, are frequently creating polls on what to add to the new version of their game._
– __Keep in touch with your existing clients.__ By offering people who already bought from you exclusive deals, guides on how to use your product, and making them happier after they already bought from you will turn them into returning customers. _Example: BookingCom gives you different levels based on how much you stayed in one of their flats, offering you better deals and making you repeated customer._
– __Be an expert.__ No matter what you do, show your audience that you are the best deal for them. Educating your prospects will show your competence in your field, building trust and strong relationships with them. _Example: Red Bull often sponsors sports events, showing people what true talents drink while they are performing._
Once again, in order to turn your followers into fans, you should study __branding and client retention techniques__.
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