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Broad law firm keywords
Terms like “family lawyer [city]” and “drink driving lawyer [city] convert very well.
We have keywords set up for “[city] lawyer” and it doesn’t convert as well.
Given clicks in the legal space are a lot, does it make sense to turn this ad group off? Missing out on potential lucrative jobs yes, but this cripples ROI. I suspect it’s because you cannot craft a proper landing page because their needs could be anything with a term so broad
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