Branded Search Term only has 30% Organic CTR. Can I expect this to go much higher with google ads?

Forum White Hat SEO PPC Branded Search Term only has 30% Organic CTR. Can I expect this to go much higher with google ads?

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  • #10400
    seohelper
    Keymaster

    Our full brand name is getting roughly 200 impressions/month in the SERP. However, it’s only gets a 30% CTR.

    I assume some of this is likely due to GMB. Can I expect to win back most of the remaining 70% with paid ads?

    #10401
    yhic

    First how did you calculate your organic impressions per month? Second, assuming your numbers are correct, 200 impressions per month is too low to rely on Organic. It’s clear your website isn’t visible at all online, which means you need to go full speed with AdWords.

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