Bing/Microsoft Advertising: Does Target ROAS automatically adjust bids on OBSERVED audiences? In Search, Dynamic Search campaigns for example?

Forum White Hat SEO PPC Bing/Microsoft Advertising: Does Target ROAS automatically adjust bids on OBSERVED audiences? In Search, Dynamic Search campaigns for example?

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  • #14335
    seohelper
    Keymaster

    The title pretty much sums up the question, I’d like to know if automated bidding strategies in Bing/Microsoft Advertising will automatically change bids for observed audiences.

    Should I be manually adjusting bids higher for observed audiences with high ROAS??

    Thanks!!!

    #14336
    Life_Path7635

    I am certain in Google Ads your bid adjustments are ignored when using ROAS. There is one exception, that is when you adjust -100% against a device Type (Cell, Computer, Tablet). To the best of my knowledge that is the only bid modifier that is allowed when using tROAS.

    Hope this helps.

    #14337
    Representative_Bend3

    Not exactly your question but I suggest not using target ROAS on bing in most cases. I stick with enhanced CPC and prune the bad keywords.
    If it worked on bing then great but usually doesn’t unless you have some massive amount of data or whatever

    #14338
    TTFV

    Google Ads does this and deactivates any bid adjustments you have for audiences on most conversion-based automated bidding methods.

    [https://support.google.com/google-ads/answer/2732132?hl=en](https://support.google.com/google-ads/answer/2732132?hl=en)

    MS Ads claims that all bid adjustments ‘inform’ automated bidding methods. Therefore you should set bid adjustments for audiences you want to bid up/down on.

    [https://help.ads.microsoft.com/#apex/ads/en/51004/1](https://help.ads.microsoft.com/#apex/ads/en/51004/1)

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