Large eCommerce stores, without a doubt, underestimate the importance of SEO for their sites. Despite the fact that SEO offers the highest return on investment of any eCommerce marketing effort, most online stores are built with search engines in mind.
Here are some best eCommerce SEO strategies to include:
– Conduct keyword research to determine the types of terms that clients are looking for.
– A site structure that is based on your keyword research.
– On-page SEO, which includes smart keyword optimization in meta tags and content.
– Technical SEO to ensure that search engines can efficiently crawl your site.
– Local SEO to aid in the growth of local organic traffic (if you have a brick and mortar).
– Use content marketing to attract more organic visits.
– Link building to increase your website’s authority.
– Using tools like Google Analytics and Ahrefs to track SEO success.