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Benchmark of VTR and Cost for differents types of Youtube Ads
Hello
I try to find accurate figure on different Youtube formats, let say for a 15′ video :
– Trueview Skipable Instream
– Unskipable Instream
– discovery
– 3rd party Oustream Partners
I would like to compare their cost also : the eCost per View for each option ( and maybe the eCPM )
Somebody have this kind of benchmark ? or personnal experiences ?
All figures i found are mixing all types of ad proposed by Youtube …
Thanks for your help
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If it’s easier , find a table to feed bellow :
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15 ‘ or 30’ video Ad
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||~ VTR|~ CPM (or eCPM)|~ CPV (or eCPV)|~ CTR|
|:-|:-|:-|:-|:-|
|Trueview Skipable Instream|||||
|Unskipable Instream|||||
|discovery|||||
|3rd party Oustream Partners|||||
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