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    Benchmark of VTR and Cost for differents types of Youtube Ads

    Posted by seohelper on December 8, 2020 at 3:34 pm

    Hello

    I try to find accurate figure on different Youtube formats, let say for a 15′ video :

    – Trueview Skipable Instream

    – Unskipable Instream

    – discovery

    – 3rd party Oustream Partners

    I would like to compare their cost also : the eCost per View for each option ( and maybe the eCPM )

    Somebody have this kind of benchmark ? or personnal experiences ?

    All figures i found are mixing all types of ad proposed by Youtube …

    Thanks for your help

    ​

    If it’s easier , find a table to feed bellow :

    ​

    15 ‘ or 30’ video Ad

    ​

    ||~ VTR|~ CPM (or eCPM)|~ CPV (or eCPV)|~ CTR|
    |:-|:-|:-|:-|:-|
    |Trueview Skipable Instream|||||
    |Unskipable Instream|||||
    |discovery|||||
    |3rd party Oustream Partners|||||

    seohelper replied 3 years, 3 months ago 1 Member · 0 Replies
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