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Backlinks and Google’s guidelines updated
Hi All,
As a small business owner with limited time to gain relevant banklinks to my website I don’t understand why Google sees it as bad practice to pay for that service?
I’m not wanting to buy links but I’d happily pay for someone to do the work for me like outreaching to relevant companies in my niche and sharing my content in which if the think it’s relevant to them maybe they can link to it?
It seems the only option (within Google’s guidelines) is to create great content and hope people link to it or do the reaching out myself which I don’t really know how or have the time to do.
Why is paying someone to do the outreaching for me a bad thing? Not to sound bias but I have a good business with excellent reviews but it seems the bigger companies with bigger budgets and thousands of banklinks get more visibility and some have bad reviews.
What do you think?
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2 Replies
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You can pay someone to do the outreach for you. Most people do this, its called hiring staff 😀
You aren’t supposed to pay the sites linking back to you tho
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Buying links is bad and you’ll get penalized for that, paying someone to do your link building for you, that uses white hat techniques is not bad and you won’t be penalized for that.
Just make sure that whoever you hire doesn’t use shady tactics else they’ll ruin your sites reputation with Google and get you penalized.
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