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Average Meta CPMs in the US for supplements?
We just launched a couple of ads for our new supplement brand in the US. We are running 2 conversion campaign only for now, targeting a niche audience (Women in the age group 30-55 who are into Yoga) with a couple of ad sets each and same creatives.
After spending \~$150, the results have been bad. We have gotten no conversions and CPMs are \~$24. The CTR is at 1.2% (Facebook feed, Insta feed and stories)
Is this normal?
What should be the ad strategy? Should I run traffic/ATC campaigns?
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1 Reply
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I have been seeeing more of this issue—-a lot more. I noticed conversions deliver a high CPM and subsequently a ridiculous CPC. How much is the CPC and cost per landing view traffic. It is $5/$4, your only getting 30 to 35 total clicks which is no where near enough to enter the funnel. Look at your total landing page views, that is your best & most qualified traffic….I bet that is like $7+
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Your targeting is too restrictive. CBO broad targetting is the way to go
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Your targeting is just fine. Are you using a lead generation/conversion objective?
CPMs are always going to be higher than mid or top funnel objectives. But you’re going to get more conversion actions.
But I can help you figure out some alternate strategies if that’s not working.
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Go broad. Only control geo and demos and don’t use audiences. Make sure you ad copy and ads are relevant and description and let the ad do the targeting.
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