Audience Size vs Potential reach

Forum White Hat SEO PPC Audience Size vs Potential reach

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  • #14281
    seohelper
    Keymaster

    So my Audience size of the Interest I choose in FB ads is 2mill, But potential reach 5.3mill

    Can someone explain please ??

    #14282
    TTFV

    You likely have other targeting or targeting ‘expansion’ selected that is additive to the original audience.

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