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Attribution Models.
Hello. I have recently made a major change in the attribution model from the last click to time-decay as I did the same change on another account which resulted in better performance. I tried it again on one of the other accounts that I work with and it made things worse in terms of performance. I wonder if that specific change couldn’t be the cause of hindered output of my smart shopping campaign? The amount of conversions per selected time frame is the same. I am always looking for ways how to improve my campaigns so I thought default settings aren’t the best and gave it a shot but now I can’t properly evaluate the sudden decrease in “revenue” from PLA as it was almost 1/2 higher last month. Maybe it might be a product of other external factors as well? Could someone elaborate? I will be most happy with any information.
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