• PPC

  ATC vs Purchase Objective for Brand New Store?

  Posted by frustratedstudent96 on August 8, 2023 at 9:00 am

  I hear that it’s best to use purchase but this was pre IOS 14.5 for FB ads.

  With tracking no longer as effective, does it make more sense to start with ATC and then build enough data for purchase objective?

  Thanks!

  frustratedstudent96 replied 8 months, 4 weeks ago 2 Members · 1 Reply
• 1 Reply

• 

  No_Grocery_9808

  Guest

  August 8, 2023 at 10:48 am

  You want purchases? Optimize for conversions/sales.

  Facebook still knows who is most likely to convert for your offer/product.

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