Are you still using match-type split ad groups?

Forum White Hat SEO PPC Are you still using match-type split ad groups?

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  • #22320
    seohelper
    Keymaster

    I am still using them, but would like to know your thoughts if any had tryed combining different match type under the same ad group and what impact it had on your results.

    #22321
    Furzfimmel

    Unless you have a specific reason to do so (manage different bids, use different ad copy, audiences, ad schedules etc.), I don’t see anything that justifies splitting match types. The split itself won’t enhance your performance and might even lead to worse-performing campaigns because you’re segmenting the data that the algorithm needs to optimize ad delivery.

    #22322
    sumogringo

    Stopped using them since last month, pretty much start with phrase and negatives and expand from that point.

    #22323
    tomhalejr

    I haven’t in over a decade now. If a targeted KW is too broad, then I knock it down to phrase match. If phrase is too broad, then exact. If that particular KW doesn’t have any volume, or is still too broad to convert at an acceptable CPA, then I pause that KW.

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