I remember a while back there was a policy that stated something to the effect that we can’t call attention to the ad itself, like saying “click here” or “click to find out more”. That was not allowed.
But with the responsive ads and the call to action button with text “click here”, it seems like this rule is not longer in effect.
Did the rule change? Are we allowed to create our own image (or old text ads) that contain the phrase “click here”?
>Not allowed: Ads or extensions that are inconsistent with the clear and informational presentation style of the Google Search results
>Examples: Ads that use bullet points or numbered lists; ads containing a generic call to action (such as “click here”) that could apply to any ad
Still technically not allowed, although I doubt that the ad would actually be disapproved. On the other hand, it does make sense that Google has banned this practice: Giving the user an actual CTA that conveys value will probably work better?