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Are third party Analytics/Attribution tools like TripleWhale any good?
Hey guys,
I'm wondering about attribution analytics tools like Triplewhale. Do they make sense? Some people were telling me that they provide an unbiased view of conversions. Does anybody use them and how good these tools are?
Thank you!
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1 Reply
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Every tool has a bias as they were made by people. Triple Whale was built for paid social over paid search first. Tools are only as good as the people using them. A lot of brands don’t need more tools, they just need to get better at using what they have access to, which can include Google Analytics 4.
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