Forum › White Hat SEO › PPC › Are LLA’s even worth it post IOS 14.5?
I have been running Broad interest targeting since the update with some success.
Pre the update LLA’s were our best audiences. Now they seem terrible.
Has anyone had success with LLA’s since IOS 14? If so any tips or tricks?
My lookalike audience CPMs are so astronomically high it isn’t worth it. Broad does much, MUCH better for me.
I’m in the same boat as you OP. LLAs performing horribly over the last few months
Have you tried broad vs 10% LALs? Once you get 10% to work, start slowly moving back down to lower percentages
Yes, they still work. Broad and interest still work. Just spin up an audience and test!
LLAs work great for me,half of the cost of broad audiences
My LLAs work perfectly fine.