Forums Forums White Hat SEO PPC Are LLA’s even worth it post IOS 14.5?

  • PPC

    Are LLA’s even worth it post IOS 14.5?

    Posted by seohelper on August 26, 2021 at 11:15 pm

    I have been running Broad interest targeting since the update with some success.

    Pre the update LLA’s were our best audiences. Now they seem terrible.

    Has anyone had success with LLA’s since IOS 14? If so any tips or tricks?

    Salaciousavocados replied 2 years, 7 months ago 1 Member · 6 Replies
  • 6 Replies
  • cmsciguy

    Guest
    August 26, 2021 at 11:37 pm

    My lookalike audience CPMs are so astronomically high it isn’t worth it. Broad does much, MUCH better for me.

  • thatsizz

    Guest
    August 27, 2021 at 3:30 am

    I’m in the same boat as you OP. LLAs performing horribly over the last few months

  • HawkeyMan

    Guest
    August 27, 2021 at 5:43 am

    Have you tried broad vs 10% LALs? Once you get 10% to work, start slowly moving back down to lower percentages

  • MattyAds

    Guest
    August 27, 2021 at 5:55 am

    Yes, they still work. Broad and interest still work. Just spin up an audience and test!

  • pinkelephantO

    Guest
    August 27, 2021 at 5:57 pm

    LLAs work great for me,half of the cost of broad audiences

  • Salaciousavocados

    Guest
    August 27, 2021 at 8:42 pm

    My LLAs work perfectly fine.