-
Are Footer Backlinks Problematic?
From what I’ve seen, it’s common practice for web design companies to include a link to their website in the footer of every site they build. To me that never seemed like a problem, just an easy way to score a nice link. However when using the backlink tool in SEM Rush, I noticed that they listed ‘link in the footer’ as one of the reasons why one of my backlinks was toxic.
That being said, is this no longer a safe practice?
-
3 Replies
-
Footer Backlinks aren’t working now. Google is smarter and smarter than us!
-
When the rel nofollow appeared, and we proved Google was not respecting it, I was quoted during a keynote with the following : « I prefer a nofollow clicked link in the content, instead of a dofollow in the footer gangbang ».
Check out the algorithm of the Reasonable Surfer to understand how all links are not created equal on the page.
-
If you want to get/give credit to the designer/developer you can do that in the source code. If you’re going to link to the designer/developer in the footer it should be nofollow. Also if you’re trying to get some SEO value from footer backlinks you won’t. If a company you’re working with/for insists on using them make sure they’re nofollow and move on.
Log in to reply.