TikToks ad platform is a joke. Attribution is wildly inaccurate. Pixel is a v1 beta pixel with little data gathering capabilities with no roadmap for improvement. Their ‘algo’ dumps budgets at 1am and 11pm, and no performance in between. Can’t say enough bad things. From what I’ve heard, not even their internal teams believe in it.
I’ve had good results with tik tok when the damn bids aren’t fluctuating from $5 then to $80. I have my bid set at $17 so when the bid is near that my ads deliver and I get sales. When it goes up to $80 which is absolutely f*cking ridiculous my ads don’t deliver. Tik tok still has alot of work to do to fix their platform but it will definitely be a great platform to advertise on in the near future depending on your niche ofcourse.